CREDENTIALS

Education

Bachelor of Arts in Liberal Arts, Minor in English
Utah State University
Logan, UT | 1999–2003

Master of Business Administration, Marketing Emphasis
Southern Utah University
Cedar City, UT | 2022–2024

Core Competencies

• Writing, editing, and content development

• Translating complex ideas into clear, public-facing content

• Photography, video production, and visual storytelling

• Brand messaging and identity development

• Project management and workflow optimization

• Integrated digital and traditional campaign planning

• Full-funnel marketing strategy

• Market research and audience segmentation

• Multi-channel advertising: search, social, and display

• Conversion optimization and A/B testing

• Performance analytics and reporting

Creative Tools

Adobe Creative Cloud

• Photoshop

• Illustrator

• Premiere Pro

• InDesign

Other Tools and Equipment

• Canva

• Photography and lighting equipment

• Videography and audio setups

Analytics & Data Tools

• Google Analytics

• Google Tag Manager

• Google Search Console

• Google Ads

• Meta Ads Manager

• Amazon Seller Central advertising and analytics

• A/B testing platforms

• KPI dashboards and reporting

Marketing Automation & CRM

• Constant Contact

• Mailchimp

• Email list segmentation

• Drip campaigns

• Lead nurture sequences

Web & Digital Tools

• Squarespace

• Shopify

• WordPress

• Landing page builders

• Search engine optimization (SEO)

• Meta Pixel and Google tag implementation

• Basic HTML/CSS familiarity

Leadership & Collaboration

• Creative direction and team leadership

• Coaching and mentoring

• Cross-department collaboration

• Vendor and agency management

• Goal setting and accountability

• Clear, consistent communication