CREDENTIALS

Education

Bachelor of Arts, Liberal Arts-Minor in English
Utah State University
Logan, UT
1999-2003

Masters of Business Administration-Marketing Emphasis
Southern Utah University
Cedar City, UT
2022-2024

Core Competencies

• Full-funnel marketing strategy

• Brand messaging & identity development

• Integrated digital/traditional campaign planning

• Enrollment + lead-nurture funnels

• Content creation: writing, design, video

• Creative direction & team leadership

• Project management & workflow optimization

• Multi-channel advertising (search, social, display)

• Conversion optimization & A/B testing

• Market research & audience segmentation

• Email automation

• Vendor & agency management

• KPI tracking & performance analytics

Creative Tools

Adobe Creative Suite

• Photoshop

• Illustrator

• Premiere Pro

• InDesign

Other Tools:

• Canva

• Photography & lighting equipment

• Videography & audio setups

Analytics & Data Tools

• Google Analytics

• Google Tag Manager

• Google Search Console

• Google Ads

• Meta Ads Manager

• Amazon Seller Central Ads and Analytics

• A/B testing platforms

• KPI dashboard reporting

Marketing Automation & CRM

• Constant Contact

• Mailchimp

• List segmentation

• Drip campaigns

• Lead nurture sequences

Web & Digital Tools

• Squarespace

• Shopify

• WordPress

• Landing page builders

• SEO optimization

• Meta + Google pixel installations

• Basic HTML/CSS familiarity

Leadership & Collaboration Skills

• Leading creative teams

• Coaching & developing others

• Workflow + process redesign

• Cross-department collaboration

• Campaign planning meetings

• Vendor & partner management

• Goal-setting + KPI accountability

• Clear, consistent communication