CASE STUDY

Adhesive Remover Product Launch

Awareness Through Sampling + Cross-Sell Strategy

Overview
A low-cost, high-impact method to introduce a new product to an existing customer base and accelerate adoption.

Situation
We launched a new Adhesive Remover but initial sales were slow due to low awareness.

Goal
Increase awareness, trial, and sales during the first 90 days with minimal budget.

Audience
Current customers already purchasing adhesive products who were highly likely target users.

Role
Planned the launch strategy, created marketing materials, coordinated order integration, and measured results.

Strategy

  • Leverage existing order volume for built-in distribution

  • Use sampling as a “try before you buy” method

  • Remove all friction and cost barriers for testing the product

  • Track conversion from sample to purchase

Actions

  • Inserted free samples into every order for 30 days

  • Designed packaging and messaging for samples

  • Created a follow-up email sequence promoting the new product

  • Added visibility on listings and in product bundles

Results

  • 315% increase in product sales in 90 days

  • Drove organic awareness

  • Created customer habit and brand preference

Relevance to Enrollment
Analogous to:

  • Program-preview materials

  • Sample classes

  • Student experience “try-it” touchpoints

  • Awareness-building campaigns