CASE STUDY

Creative Problem Solving + UX-Focused Innovation

Overview
A packaging redesign that dramatically improved production speed, product usability, and customer satisfaction.

Situation
Packaging was slow to assemble and created frustration for end users who had no good way to store partially used rolls.

Goal
Create packaging that was efficient to manufacture and improved customer experience.

Audience
Internal (production teams) + external (end consumers).

Role
Led the creative and functional redesign, working cross-functionally to iterate until a solution was found.

Strategy

• Conduct usability testing to understand customer frustrations

• Collaborate with production to prototype new structures

• Improve both form and function

• Ensure packaging still supported brand aesthetics

Actions

• Created multiple design iterations

• Tested different materials and formats

• Integrated structural packaging improvements

• Finalized design and coordinated rollout with suppliers

Results

• 400% faster production time

• Packaging doubled as a reusable storage solution

• Reduced returns and improved user experience

Relevance to Enrollment
Demonstrates:

• Design thinking

• Improving system efficiency

• Leading cross-team collaboration

• Enhancing student-facing experiences through better UX